Personal cover

Our needs-matched life insurance is a world first.

Our world-first needs-matched life insurance is made just for you, and changes with you as your life changes. You and your financial adviser can co-create the best protection solution for you for your long-, medium-, and short-term needs – because your needs are unique. And because our life cover matches your needs from the start, there's no waste – it's cost-efficient and sustainable. You get more cover for your money, giving you up to 40% more cover for the same premium.

Your unique BrightRock policy

Your unique BrightRock policy

With BrightRock, your cover is designed to exactly match each of your specific financial needs, and it will change as your life changes – giving you the protection you need every step.


You decide exactly how to cover your different financial needs if you were to get ill, suffer an injury or die. With us, you can get temporary expenses, permanent expenses, additional expense needs, and death cover.

For your different needs, you can choose:


  • Whether you want your cover to pay out as a lump-sum, a regular monthly payment, or a combination of both;

  • How your cover should grow and change to keep meeting your needs over time;

  • The most appropriate duration for your cover; and

  • You can change your cover when your needs change.

How BrightRock cover works

How BrightRock cover works

Business cover

You've worked hard to build up your business – now you’re also protecting its continuity with BrightRock's market-leading business insurance solutions. We offer four types of solutions for your business insurance needs.

You've worked hard to build up your business – now you’re also protecting its continuity with BrightRock's market-leading business insurance solutions. We offer four types of solutions for your business insurance needs.

You've worked hard to build up your business – now you’re also protecting its continuity with BrightRock's market-leading business insurance solutions. Our needs-matched cover for business owners protects you against financial losses if you were to get ill, suffer an injury, or die. BrightRock business cover evolves with your business year after year and saves you money by giving you cover your business will actually use.


We offer four types of solutions for your business insurance needs.

Buy-and-sell needs cover, which protects you against the costs of carrying out a buy-and sell agreement. A buy-and-sell agreement sets out how the co-owners of a business will transfer ownership interests if one of them becomes disabled or dies. Your cover for buy-and-sell needs provides a pay-out to fund the cost of buying the shares or ownership interest of the disabled or deceased business owner.

Contingent liability needs cover. Your cover for contingent liability needs protects you against a financial liability that may arise if a business owner becomes permanently disabled or dies where they signed surety for a business-related debt.

Keyperson needs cover provides a stated amount that you can use to cover costs related to the loss of a keyperson in the business should that person become permanently disabled or die. Examples of keyperson-related costs include training and recruitment costs, lost income, debt repayments, and operational expenses while a replacement is found.

Business overheads needs cover provides a pay-out for recurring business expenses like rent and salaries if you can’t work temporarily because of an illness or injury. This helps the business meet its ongoing running costs during this time.

Business overheads needs cover provides a pay-out for recurring business expenses like rent and salaries if you can’t work temporarily because of an illness or injury. This helps the business meet its ongoing running costs during this time.

Features you get only with BrightRock

What's more, we have features that are built into our standard personal and business BrightRock policies (at no extra cost) that allow you to change your policy when your needs change:


  • Our cover conversion facility gives qualifying clients the flexibility to redirect premiums for cover they no longer need to other financial needs and insurance events after they've had their BrightRock cover for three years or more – free of medical underwriting (to a maximum of R10 million). If you've claimed from your life insurance policy, this could affect what cover you can buy using this facility, but you can always use death cover premiums to buy more death cover, even if you've claimed;

  • The extra cover buy-up facility gives qualifying clients the ability to buy more cover with no medical underwriting (to a maximum of R10 million, depending on the cover they already have) when their needs change. If you've claimed from your life insurance policy, this could affect what cover you can buy using this facility;

  • With the yearly secured cover facility, qualifying clients with personal cover have an annual opportunity to buy cover to the value of the lump-sum amount by which their income protection death cover has reduced during that year, with no underwriting.

Unrivalled protection and flexibility when you claim

Objective clinical criteria

We use objective medical criteria based on clinical best practice guidelines to assess claims. We've also added the Personal Job Fitness Test and Job Fitness Test to ensure you can get the benefit, where appropriate, of a pay-out based on your inability to work should your illness or injury not meet the medical criteria. With us, you have greater choice and flexibility for you – and above all, greater certainty that we'll pay your valid claims.

Claim-stage choice

With BrightRock, you can choose how you want to receive your pay-out at claim stage for most of your needs, giving you the best of both worlds. You have the option, if you choose a lump-sum for your income protection needs, to change your initial choice of a lump-sum pay-out to a regular monthly pay-out at claim stage, based on their prognosis and circumstances at the time of claim. You can also choose to receive your temporary expenses pay-outs, for clinical conditions that have stated pay-out periods, as a lump-sum (or a combination of a lump-sum and recurring pay-out). We also offer a choice of a lump-sum and recurring payments under our additional expense needs cover for serious illnesses and injuries.